You can also use a third-party tool to create a custom dashboard to track Instant Articles performance as well as metrics from any number of other platforms. Tools like ShareThis make it possible to split test Instant Article titles. This way, you can always keep an eye on the types of content that resonate the most with your audience, to continually drive traffic and attract additional readers. 6. Immersive full-screen experience Mobile-only usage is increasing, and 30% of active Facebook users access the network solely using their phones. With Instant Articles' full-screen content experience, publishers have more control over what mobile users see and do. Here, Facebook appears to be taking inspiration from Snapchat, where users are known to opt for faster consumption and the undivided attention demanded by full-screen video posts.
The game has changed Facebook's Instant Articles platform is definitely promising. Time will tell how publishers are affected image masking service by this rollout, and there are plenty of reasons to be wary. On the other hand, there are compelling reasons to consider trying Instant Articles as a mobile-optimized and socially-integrated solution for content distribution and monetization. And it's easy enough to automate certain experiences with the platform with minimal onboarding friction, so if you consider yourself a relatively brave and crafty content marketer, why not give it a try and benchmark performance with your assets on site? In this episode of Marketing Nerds, American Addiction Centers' Cynthia Johnson and SEJ Executive Kelsey Jones discuss why it's important to have a defined social media strategy for multiple sites, and how it relates to local SEO.
Here are some transcribed excerpts from their discussion, but be sure to listen to the podcast to hear it all: Advertising Continue reading below The importance of creating social media strategies for different places American Addiction Centers acquired our company RankLab in July and we have actually doubled in size since the acquisition. We have eighteen locations across the United States and some of the local brands have multiple locations in one area. We also have the national brand, American Addiction Centers. What was really important was making sure we had a brand presence because this is a behavioral and healthcare company.