Pause for a moment to think about a super athlete.
The man who won 122 consecutive games and broke the world record four times.
That happened to super athlete Edwin Moses C., a man who completely dominated the 400-meter hurdles event and won every race in sight between 1977 and 1987. On June 4, 1987, in Madrid, Spain, Danny Harris defeated Moses.
The objection in the article is like Danny Harris.
They bring unexpected elements to one-sided content. Instead, the article moves along one line of thought, with a sudden interruption. Let's take a look at exactly why objections are so powerful and how to use them in your writing.
So why is objection so important?
There's an obvious reason why objections are part of the content that grabs the audience's attention deeply: it's called drama.
Most articles start driving home at one Latest Mailing Database point and keep that point going until the end of the article. Articles like this are almost like Edwin Moses Race: Elegant and Dominant, but somewhat predictable.
When you insert an objection in your article, you create a counterpoint. The sense of competition you add, ignites some drama.
Solo drama is reason enough to make sure you put an objection in your essay. But the second, and perhaps even more important reason, is balance.
When you focus only on explaining and supporting your ideas, you only provide a perspective. The moment dissent is manifested, and you are the naysayer.
Here are two examples of how objections can cooperate in your content.
Example #1: Speed reading is a stupid idea when studying
Let's say your article is about speed reading.
Of course, everyone seems to think speed reading is a good idea. After all, most of us are lagging behind in our reading and speed reading seems like a smart solution to this problem.
But the point of your article seems to be different from popular opinion...you even think that speed reading is akin to taking photocopies: you read the information, but don't keep it. The concept doesn't massage your brain well.
Now, instead of just showing this perspective, you can balance your content by also discussing situations where speed reading might be beneficial. You'll support your point and show what you want to refute.
See How Objections Give Depth to Articles?
Let's look at another example.
Example 2: Why it's a great February (and not a month) to visit New Zealand
When you think of a country as green and clean, you tend to think of New Zealand. Fabulous beaches, super friendly people, amazing scenery, and yes, the rain.
Oakland was able to get as much as 176 days of rain a year. That's not to say the silly drizzle stays on all day. It was there in all its rage and then disappeared. Even so, in February in New Zealand, the greenery starts to take on a brownish hue due to the scorching sun.
But assuming you're really keen tourists to have a good time, why are you visiting New Zealand in February, including liking how easy it is to book a rental car and make an Airbnb point for the right time.
So what is there to say to anyone who thinks February isn't the best time to visit? And how would you respond to that person who thinks other times of the year would be more conducive to fun travel?