Jul 28, 2022
In Welcome to the Forum
In overseas markets, when it comes to social networking in the workplace, I am afraid that no one does not know that LinkedIn (hereinafter referred to as "Linkedin"), the originator of professional social networking with 500 million users worldwide, breaks the traditional routine of professional networking and recruitment. , loved by users all over the world. But since Buy email list entering China in 2014 for more than 3 years, the development has been tepid. However, Pulse, which entered the market at about the same time, seems to be more popular after controlling social interaction and data matching. The core of LinkedIn is "professional + social". Although the workplace social networking based on weak social relationships is different from Tencent's acquaintance social networking, it has to be admitted that under the shroud of the Tencent department, social networking is difficult to do. Based on the overseas version of LinkedIn, is it not possible to solve cultural differences in the Chinese market, but to achieve localization in the true sense and grasp the pain points of users? If you rely on the pan-social network of high-quality content to connect users and improve user stickiness, then the content module is the key factor. The following mainly analyzes and discusses LinkedIn content function modules in detail, mainly involving the following aspects: Introduction to Content Modules Importance of content modules Problems and solutions found from user experience LinkedIn's new business development direction Experience environment: Experience model: iphone 6 System version: 10.3.3 APP version: 9.11.514 Experience time: November 2017 1. Introduction to content modules Among LinkedIn's 5 navigation modules, the "Home" in the first module and the sub-page "Work Experience" under the second module "Careers" are content modules built into LinkedIn. For LinkedIn, there are three core values: the establishment of the user's personal brand (reflected in personal experience files), knowledge insight (reflected in sharing industry information, celebrity experience, professional knowledge, business insights), and business opportunities (reflected in job hunting , business cooperation, the search for alumni colleagues, talent mining, corporate reputation, etc.). Then the value corresponding to the content function module is the second knowledge insight.