Aug 02, 2022
In Welcome to the Forum
Any business that is related to content is a hard business. Content is linked to creativity, good content is difficult to replicate, difficult to scale, and its life cycle is uncertain, all of which determine the difficult "work normal" for content producers, and also determine the "suffering of suffering" of content platforms— - Content producers on one side and content consumers on the other, balance and continuous incentives at both ends of the scale are the core challenges for content platforms to build ecological prosperity. This is also the objective law faced by Bilibili (Station B). In the past ten years, how to balance the content of two, three, and two dimensions at station B from a small two-dimensional community to a generation phone number list Z content platform? How to expand the user base without losing ACG fans? How to build a community acceptable to all young people? How to take into account business items such as games, live broadcasts, and UGC content... Each item is a difficulty that Station B has faced or is still facing. Fortunately, Station B has provided an exploration path for the content ecology in ten years. Now the ten-year-old station B has a monthly active life of more than 100 million, and a triangular positive circular ecology composed of UP owners, content, and communities has been formed.